Online Marketing has been continuously evolving with the innovation and also adaptation of new forms of media. Videos are one of the most potent mediums for story-telling. The number of video users is on the rise. Businesses have realised the importance of using videos on their webpages. Almost 83% of them have already made videos a part of their marketing strategy. Also, research shows that videos reach almost 80% of the internet population.

Videos can bring your written content to life. Before, video creation and also editing have been a costly affair for businesses. However, with online video editor applications becoming more affordable, we can expect more video content on websites.

Here are a few points which will help you make your video content effective:

  • Keep The Length Of The Video Short 

Psychological studies prove that the average attention span has been continuously on the decline. Thus, shorter videos with engaging content make a better impact on viewers. Certain cases might demand longer videos. These include speeches, demonstration of products, presentations, video lectures, etc. But, the ideal length of video ads, social media posts, video introductions, etc., is no more than two minutes.

  • Make Sure To Include A Call To Action 

You have managed to grab the viewer’s attention throughout the video. Great! Now all you have to do is include a specific call to action, which can take the viewer to the next step. Something on the lines of “Sign up for the free trial”, or “Download the Catalogue” can create the call to action and also give the users a clearer path to follow.

  • Take Care Of The Quality Of The Video 

Even if you aren’t willing to spend a lot on video editing, you can still achieve great results using video editing apps available online. It is more important to make sure that the message is delivered clearly and also effectively.

  • Use The Video Content Well To Increase Your Page Rank 

Search engines rank your pages higher if you embed videos in them. Videos ensure lower bounce-off, which helps build trust.  This signals search engines about the presence of quality content on your page. Don’t forget to include a description that carries essential keywords, a URL thumbnail, and also title. These make your video more Search Engine-friendly.

How to Make Videos Yourself

You don’t need professional help for quality videos.

First, create a story. Your video will be based on this. Finalize the concept. Then, bring it to reality. Sounds simple, right?

First, make a workflow chart. Create a script if needed. Find the images or video footage. You can shoot them on your smartphone. Use online editing apps. Combine all of them into one video. Post it on social media, your webpage, or YouTube.

To build reliable video content with limited resources, follow the steps below.

Try to find a video intro maker online. This would ensure an appealing start to your videos.

1. Create A Production Plan

Plan as much as possible. Do this before you start. It helps you track your goals. It also smoothes the editing process.

First, identify your video’s goals and purpose. Next, create a plan that fits those goals. Write a script or storyboard. Note the most critical points. This keeps your team aligned. It helps you track progress.

2. Bring In Some Fresh Ideas

The biggest challenge is making the content stand out. Customers won’t read long explanations. Visual content is easily digestible. It delivers complex concepts with ease.

Incorporate your product’s personality. This makes the video more relatable. If people can’t relate to your brand, they likely won’t buy.

 3. Explain Your Product/Service Clearly

You know your product well. Never assume others know all the details. Look at your product from the customer’s view. Start with a basic explanation. Answer every customer question.

 4. Combine Entertainment With Information

No one sits through a whole video, even a short one. You must capture attention in the first few seconds. This engages them in your content. Use entertaining animations, sounds, and visuals to keep the viewers intrigued so that your message can be conveyed to them.

Conclusion

Most of the resources required for creating an engaging video, such as a slideshow maker, are available for free. Don’t let the perceived costs stop you from using videos as a great marketing tool. With the tips above, you will be able to market your products with ease. So, get creative and start working on your first video.